We are thrilled to share our remarkable success at the International Food Expo (IFE) in London back in March. This event was a significant milestone for us as we launched the product to the world for the first time in real life! The event was full of engaging interactions, enthusiastic encounters, and the debut of our delicious Mini Beignets, with our Moi brand to consumers and the trade.

Our successful presence at the expo was majorly down to the design of our stand, which garnered many compliments for its captivating teal blue color scheme. This distinctive choice not only made our stand a standout feature of the event but also helped elevate the appeal of our Mini Beignets!

We are so proud of our dedicated, engaging and brilliant team whose efforts contributed to the seamless operation and charm of our stand. The commitment to excellence was seen in every aspect of our presence at the expo, from the presentation of our Mini Beignets to the engaging interactions with attendees.

Throughout the event, we had the pleasure of engaging with both our end consumer, supermarket buyers, and business owners, all of whom shared a real interest in our brand and our Mini Beignets. Witnessing the joy and excitement that our Mini Beignets brought to every individual we encountered was truly a pleasure to see and reaffirmed our dedication to delivering delicious French expertise to the UK.

As a highlight of the event, we were delighted to host a big giveaway competition, where one lucky attendee won an entire year’s supply of our Mini Beignets in the four different flavours. She was thrilled, and told us about how much her colleagues at work enjoyed the Mini Beignets. We love sharing our Mini Beignets with the world!

Overall, we want to thank all who visited our stand, those who engaged in insightful discussions, and sampled our Mini Beignets (9,000+ samples were distributed across the three days we spent there!) Your support and enthusiasm are invaluable to us, and we are honored to have established connections with each and everyone!

For those who were unable to attend the expo, do give us a follow on Instagram, TikTok, and LinkedIn to see our upcoming events, any more giveaways, and to see some behind the scenes footage of our team bringing Beignets to the UK!