We’re proud to announce that Moi has successfully renewed its B Corp™ certification, reaffirming our commitment to responsible business practices that benefit people, communities, and the planet.

As part of the wider Mademoiselle Desserts Group, this milestone reflects our continued journey to balance profit with purpose—producing indulgent, high-quality sweet treats with sustainability and ethics baked into every step.

What is B Corp™ Certification?

Certified B Corporations™ are companies verified by B Lab™ to meet high standards of social and environmental performance, transparency, and accountability. The certification assesses a company’s impact across five key areas: Governance, Workers, Community, Environment, and Customers.

Only businesses that score above 80 on the B Impact Assessment (BIA) are awarded the certification, making it one of the most respected and rigorous sustainability accreditations in the world. We achieved a group-wide score of 87.6 out of 200. 

Why Our B Corp™ Renewal Matters

At Moi, we’ve always believed that doing good and tasting good can go hand in hand. This successful recertification strengthens our place within the global B Corp™ community—businesses that are working collectively to transform the global economy to benefit all people and the planet.

Over the last few years, we’ve made tangible progress that helped secure our recertification, including:

• Reducing food waste across production lines

• Sourcing responsibly, with greater visibility across our supply chain

• Supporting employee wellbeing and professional growth

• Expanding our plant-based range, including our Vegan Mini Beignets

• Measuring and reducing our carbon footprint across operations

We’re not stopping here. Our sights are now set on achieving even more impactful improvements before our next B Corp™ assessment in 2027.

The Sweet Side of Sustainability

While our Mini Beignets may be indulgent, we believe indulgence should never come at the cost of our planet or our communities. We’re proud to lead by example in the UK dessert category, showing that sustainable sweet treats are not only possible—but also delicious.

We’ll continue to innovate with purpose, collaborate with other likeminded B Corps™ (like our recent partnership with Jude’s Ice Cream), and offer our customers desserts they can feel great about choosing.

Join Us on Our Mission

Every time you enjoy a Moi dessert, you’re supporting a business that’s part of a bigger mission: to use desserts as a force for good.

Together, let’s keep making sweet things happen—responsibly.